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Catalog / Services

Practices.

A standing catalog for brands, agencies, and platforms. The same pipeline from first script to final master. Each practice runs year-round under a named lead. No retainer padding, no contractor assembly.

Practices18
Studios08
Author01

01 · Applied AI

Custom generative pipelines, supervised on set.

Generative craft for the picture. Custom pipelines, model fine-tuning, on-set AI supervision, and brand-trained tools, built for productions where the AI work has to land at broadcast and theatrical spec. Output is auditable, repeatable, and owned by the production.

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07 / PracticeRead →

07 · Agentic Commerce

Commerce built for AI shoppers.

Commerce designed for a world where ChatGPT, Perplexity, Gemini, and the next agent all browse, compare, and check out on behalf of the customer. We make the storefront legible to humans and agents alike: spinnable PDPs from HYP3D, licensed spokespeople from Ghost Influencer, on-system imagery from Fashion & Beauty Labs, all wired to agent-readable feeds and checkout endpoints.

  1. 01Audit: read the current catalog, PDP, and how AI agents see the brand today.
  2. 02Wire: fix feeds, schema, and machine-readable assets so the catalog is legible to agents.
  3. 03Activate: ship spinnable PDPs, spokespeople, and concierge agents on the live surface.
  4. 04Operate: monitor citations, agent referrals, and conversion across channels.
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08 · AIM Films

Long-form, episodic, documentary.

The studio's narrative practice. Small crews, long arcs, custom tooling per project. We develop and produce with theatrical and platform partners; we keep authorship on the script and on the cut. The R&D from feature work feeds back into every brand brief we touch.

  1. 01Development with named author.
  2. 02Financing through partners and selective grants.
  3. 03Production with right-sized crew.
  4. 04Release strategy chosen per project, not per template.
09 / PracticeRead →

09 · Post & Finishing

Color, VFX, sound, and AI clean-up under one roof.

Editorial, conform, VFX, color, sound design, and mix, handled in-house and tuned to the demands of generative and hybrid pipelines. Frame-accurate clean-up, neural relighting, upscaling, restoration, and the conventional craft work to make all of it land at broadcast and theatrical spec.

  1. 01Editorial with director and agency, iterative cuts.
  2. 02VFX and AI clean-up on a shared timeline, not parallel silos.
  3. 03Color and sound finishing to delivery spec (theatrical, broadcast, social).
  4. 04QC, deliverables, and archival masters in client-named format.
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10 · Content at Scale

Versioning and cutdowns from the same author-led pipeline.

Versioning, cutdowns, social edits, and always-on content programs for brands that ship at platform scale. Built on the same author-led, AI-assisted pipeline as the hero work, so the 6-second cut feels like the 60-second master. Designed to plug into agency-of-record and media partner workflows.

  1. 01Master plus version map agreed up-front (aspect ratios, durations, languages, end frames).
  2. 02Pipeline tuned for batch output without quality drift.
  3. 03Single review channel for hundreds of assets, not hundreds of email chains.
  4. 04Delivery in trafficking-ready packages with metadata and rights manifest.
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11 · Experiential & AR

AR and spatial activations, measured by behavior.

Snap Lens Studio and TikTok Effect House lenses, self-hosted WebAR on the open-source 8th Wall engine (with Zappar and Blippar for turnkey delivery), visionOS and Android XR spatial apps, anamorphic LED and holographic displays for OOH, and the on-device experiences that wrap them. Meta Spark closed in January 2025 and Adobe Aero shut down in November 2025 — we design for the platforms brands actually ship on today, measured by activations, dwell, and scan-through, not impressions.

  1. 01Concept tied to a measurable behaviour, not a vanity metric.
  2. 02Platform selection based on where the audience already is.
  3. 03Build across Snap, TikTok, WebAR, and spatial OS with a single creative system.
  4. 04Pilot, instrument, and tune before global rollout.
12 / PracticeRead →

12 · Key Art & Campaign Systems

Key art and the versioning system that carries it across markets.

Theatrical and platform key art, title treatments, and the campaign systems that carry them, built for art-test frameworks, regional versioning, and rapid iteration. The hero frame and the matrix behind it ship from the same author.

  1. 01Read the title: IP, audience, distribution model.
  2. 02Hero art development with named director and writer.
  3. 03System design: variants, formats, regions, art-test slots.
  4. 04Delivery in master plus full versioned matrix, traffic-ready.
13 / PracticeRead →

13 · Product & Experience

Apps, storefronts, and interfaces, built in-house.

Where applied AI meets product. We design and ship the surfaces brands actually run on, marketing sites, web and mobile apps, internal tools, Shopify and headless storefronts, realtime / WebGL builds, and the agents wrapped around them. Strategy, design, and engineering under one roof, on the same cadence that runs our films.

  1. 01Frame: define the product, the user, and the model loop it depends on.
  2. 02Prototype: working demo in weeks, evaluated against real inputs.
  3. 03Build: design and engineering shipped on one cadence under one author.
  4. 04Operate: telemetry, evals, and iteration after launch, not just at it.
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14 · Brand Systems

Identity systems encoded into trained pipelines.

Identity work for the era of infinite outputs. We codify what a brand looks, sounds, and behaves like, then encode it into trained models, generative pipelines, and self-serve tools so the system stays intact across every market, surface, and asset. Strategy and design under named direction; scale through pipelines we own.

  1. 01Audit: interrogate the existing brand, archive, and content economics.
  2. 02Codify: strategy, identity, and system designed under one author.
  3. 03Train: encode the system into brand-owned models and pipelines.
  4. 04Operate: self-serve tools, governance, and a roadmap for evolution.
15 / PracticeRead →

15 · GEO / AEO

Get cited by AI answer engines.

Generative Engine Optimization and Answer Engine Optimization, the discipline of making a brand legible, citable, and recommended when an AI is the first reader. We audit how today's models describe the brand, fix the source material they pull from, and engineer the schema, entities, and canonical narratives so the brand shows up correctly in answer engines, AI Overviews, and the agents shopping on behalf of customers.

  1. 01Audit: map current AI visibility, citations, and competitive share-of-voice.
  2. 02Foundations: fix schema, canonicals, llms.txt, and structured feeds.
  3. 03Authoring: publish the source material the models will quote.
  4. 04Monitor: track citations and iterate as engines evolve.
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16 · Sonic & Voice

Sonic identity and synthetic voice, built as a system.

Sonic identity, score, sound design, and synthetic voice, authored as a system the brand owns. We build the audio counterpart to the visual identity: signature score, UI sound, ad-break stings, and rights-cleared synthetic voices for narration, dubs, and conversational agents. Every asset ships with a documented chain of custody.

  1. 01Brief: define brand voice, tone, and use cases.
  2. 02Build: compose, design, and train voice models against signed-off briefs.
  3. 03Deliver: masters, stems, and a versioned sonic guide.
  4. 04Operate: versioning and dub pipelines for new campaigns.
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17 · Performance & Growth

Creative authored against the data that drives it.

A performance practice that treats creative as the variable, not the constant. We work alongside in-house and agency growth teams to author, test, and iterate ad systems wired to first-party data and platform signals. AI handles the volume; the studio holds the line on craft.

  1. 01Diagnose: read the current account and pull the creative bottlenecks.
  2. 02Design: build the test matrix and the production system to feed it.
  3. 03Ship: produce, version, and traffic at platform cadence.
  4. 04Learn: synthesize the read into the next sprint.
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18 · Generative IP & Worlds

Brand IP as a generative system.

An IP practice built for the generative era. We package a brand, character, or world into a deterministic creative system, bibles, model fine-tunes, LoRAs, style locks, prompt grammars, and rights frameworks, so any team, any model, any market can generate on-brand assets without the work drifting off-system. The deliverable is the operating layer your AI tools, agencies, and partners build against.

  1. 01Audit: what is the IP, where does it live, what does it own.
  2. 02Train: build the model packs, LoRAs, and grammars that encode it.
  3. 03Wire: integrate into the brand's tooling, partners, and approval flow.
  4. 04Govern: version, document, and patrol the system as the IP evolves.

Brief us

Have a picture in mind?

We read every brief. Tell us the work, the market, the timeline. We'll route it to the right practice.