Capability · 12
12 · Practice
Key Art & Campaign Systems
Key art and the versioning system that carries it across markets.
Definition
Theatrical and platform key art, title treatments, and the campaign systems that carry them, built for art-test frameworks, regional versioning, and rapid iteration. The hero frame and the matrix behind it ship from the same author.
For
- 01Studios and streamers releasing theatrical and platform titles.
- 02Networks running upfront and seasonal campaigns.
- 03Brand platforms with hero + system needs.
What we ship
06 sub-practices
Each line below is a standing offer. Scoped, priced, and led by a named practice lead. Mix and match across a brief; nothing here is a one-off.
Theatrical & Platform Key Art
Hero one-sheets, character art, and platform key art, directed and finished in-house.
Title Treatments & Logo Design
Custom title treatments, logo lockups, and the type system that travels across the campaign.
Art-Test Systems
Variant art built to test framework spec, character, mood, action, and ensemble cuts on a shared system.
Regional & Format Versioning
Regional, language, aspect, and format versioning, billboard to thumbnail, without losing the hero frame.
AI-Assisted Iteration
Brand-trained pipelines for rapid art iteration under art-direction supervision, speed without aesthetic drift.
Campaign Visual Systems
End-to-end campaign visual systems, hero, supporting, social, OOH, in-theatre, and digital, built off the same source of truth.
Outcomes
- Hero art and full versioned matrix, ready for art-test.
- Regional versions on-system, not improvised.
- Iteration speed that survives marketing-cycle whiplash.
Process
- 01Read the title: IP, audience, distribution model.
- 02Hero art development with named director and writer.
- 03System design: variants, formats, regions, art-test slots.
- 04Delivery in master plus full versioned matrix, traffic-ready.
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