Index — Press kit
Logo pack v1.0 · Updated July 2026
Press kit.
Everything needed to write about AIM: the wordmark in every approved colorway and format, brand colors, typography, boilerplate, a fact sheet, and press-ready stills. Use the files as supplied — no redrawing, no recoloring, no effects.
01 — The wordmark
A · I · M — drawn from three figures
02 — Logo pack
SVG · PNG 4000px · JPG 4000px
White on ink
01Primary. Dark grounds and photography.
Cyan on ink
02Accent. Product and event surfaces.
Ink on white
03Print and light editorial grounds.
Full pack — 4 SVG · 3 PNG · 3 JPG · usage notes
Download the pack (ZIP) ↓03 — Color
Click to copy
04 — Typography
Display & body
Inter
AaBbCcDdEeFfGg 0123456789 — set tight, near-white on ink.
Annotation & data
Geist Mono
AABBCC 0123456789 · tracked caps, 10–11px
05 — Boilerplate
Approved for editorial use
Short — 41 words
AIM is a global creative research lab for the moving image — brand films, applied AI, virtual production, fashion labs, key art, and editorial systems. Eight studios, one production standard. Every AIM production runs on AIM Previz, the company's own pre-production platform.
Long — 101 words
AIM (formal: AIM World) is a global creative research lab for the moving image. The studio combines director-led filmmaking with an applied-AI pipeline across eighteen standing practices, including brand films, applied AI, fashion & beauty labs, HYP3D product assets, sonic, and performance. AIM ships from eight owned studios — Dubai, Los Angeles, Mexico City, São Paulo, Madrid, Riyadh, New York, and Sydney — and is represented worldwide by ATRBUTE. Every production runs on AIM Previz, the company's proprietary pre-production platform. Across careers, the roster has shaped work for Netflix, Google, Nike, Kenzo, SpaceX, Nescafé, MG Motor, World of Warcraft, and the Esports World Cup.
06 — Fact sheet
- Name
- AIM (formal: AIM World)
- What it is
- Global creative research lab for the moving image
- Practices
- 18 standing practices under named leads
- Studios
- 08 owned — Dubai · LA · CDMX · São Paulo · Madrid · Riyadh · NYC · Sydney
- Representation
- ATRBUTE — worldwide
- Platform
- AIM Previz — the pre-production spine of every AIM production
- Trademarks
- AIM, AIM Previz, HYP3D
- Press contact
- press@aimworld.ai
07 — Stills library
132 frames · 6 collections · Credit: “AIM / Sketchbook”
Story frames, noir studies, and character work from the lab.Showing 9 of 16 in rotation
Veiled profile in shadow
Letter by the window
Noir profile with letter
Crystal heart in red smoke
Face in crimson half-light
Botanical crown portrait
Family in the green district
Walk through the vertical garden
Portrait among wild foliageEvery frame is AIM-generated work from the studio sketchbook — cleared of third-party marks and recognizable likenesses. Shuffle for a fresh hand; download for editorial use with credit “AIM / Sketchbook”.
08 — Selected work
05 press sheets · hero frames + case studies
- 01
Google Gemini — Ski-letor
Brand spot · with W+K New YorkA Gemini brand spot built around a single prompt — “make my perfect halloween” — staged as a fully lived-in scene.
- 02
Maybelline New York — Teddy
Generative campaign · TikTokThree vertical concepts for the Teddy launch, blocked in AIM Previz and delivered as native TikTok films.
- 03
The Wendolls — Ridicule
Music filmA hybrid music film for a four-piece teenage rock band out of Los Angeles.
- 04
Esports World Cup — Esports Uprising
Global campaign · with Havas DubaiA city-by-city takeover system for the inaugural Esports World Cup.
- 05
Kenzo — Mundo
Brand film · FashionA brand film for the maison’s cross-collection world-building program.
Hero frames cleared for editorial use · credit “AIM / Client”
09 — Press contact
Include outlet, deadline, format, and a one-line angle. Usage guidelines and interview requests: Press & Media.
Response within a few business days