Capability · 13
13 · Practice
Product & Experience
Web apps, internal tools, storefronts, and brand-grade interfaces, designed, engineered, and operated in-house.
Definition
Where applied AI meets product. We design and ship the surfaces brands actually run on, marketing sites, web and mobile apps, internal tools, Shopify and headless storefronts, realtime / WebGL builds, and the agents wrapped around them. Strategy, design, and engineering under one roof, on the same cadence that runs our films.
For
- 01Brands productizing AI into customer-facing tools, not just campaigns.
- 02Agencies and consultancies who need a build partner with AI fluency baked in.
- 03Studios and platforms launching companion experiences around IP.
What we ship
06 sub-practices
Each line below is a standing offer. Scoped, priced, and led by a named practice lead. Mix and match across a brief; nothing here is a one-off.
AI Product Strategy
Opportunity mapping, model selection, and product definition. What gets built, who it serves, and how it earns its keep against the model treadmill.
Generative Interfaces & Agents
Chat surfaces, agentic tools, and generative UIs that turn model output into a usable product surface, with guardrails, evals, and brand-grade craft.
Web & Application Design
Marketing sites, product UIs, and brand-grade web experiences, designed and engineered in-house with motion and craft as a first-class concern.
Internal Tools & Brand Engines
Self-serve generators, asset pipelines, and ops dashboards that let marketing and creative teams ship on-system content without breaking the visual language.
Prototyping & R&D
Two-week prototype sprints for boards and executives, working demos that pressure-test a concept against the model, the brand, and the user.
Engineering & Delivery
Full-stack engineering through launch and post-launch, instrumented, evaluated, and version-controlled like the pipelines that feed them.
Outcomes
- A shipped product, not a deck, running in production with users.
- An interface system that turns model output into brand-grade craft.
- Engineering and design wired together so iteration cycles are days, not quarters.
Process
- 01Frame: define the product, the user, and the model loop it depends on.
- 02Prototype: working demo in weeks, evaluated against real inputs.
- 03Build: design and engineering shipped on one cadence under one author.
- 04Operate: telemetry, evals, and iteration after launch, not just at it.
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