Index — Studio
09 people · 8 cities
The people behind the work.
AIM is a distributed creative house of directors, producers, cinematographers, designers, strategists, and engineers. Most of us trained at the agencies and studios that defined the industry — TBWA\Chiat\Day, Ogilvy, Saatchi & Saatchi, Havas, BBDO, Leo Burnett, W+K, KNOWN — and brought that craft into an AI-native pipeline.
Leadership
06
Pakko De La Torre
Founder & Chief Innovation Officer
Founder of AIM and architect of its creative vision. Pakko started out coding games and teaching himself creative coding — building interactive worlds, generative systems, and early real-time graphics before they became standard tools. That foundation shaped him into a full creative technologist. He honed his craft at TBWA\Chiat\Day, Ogilvy, and Saatchi & Saatchi before launching AIM. He directs flagship pieces and steers AI-assisted production from previz to finishing, frame by frame.
- TBWA\Chiat\Day
- Ogilvy
- Saatchi & Saatchi
- Toyota
- Lexus
- Netflix
- PepsiCo
Francisco De La Torre
Chairman of the Board
Chairman of AIM and a serial operator with five decades of executive leadership across Mexico, Brazil, and the United States. Francisco has held senior posts at Procter & Gamble, PepsiCo, and Frito-Lay, served as President of Pepsi Cola Mexicana, Elma Chips, and Mission Foods, and built CBS TeleNoticias into a network across 22 countries. At AIM he sets long-horizon strategy and partners with Google, Cisco-Meraki, and HTC on educational technology programs using AI for measurable social impact.
- Procter & Gamble
- PepsiCo
- Frito-Lay
- Mission Foods
- CBS TeleNoticias
- Cisco-Meraki
- HTC
Paloma Dinamarco
Founder, AIM Fashion & Beauty Labs
Creative strategist and brand growth specialist with 25+ years of experience in fashion and retail across product, brand, and creative strategy. Paloma has worked with brands including H&M, Free People, and JC Penney, managing different categories across the US, Brazil, and Asia. With a 360° vision across planning, design, and marketing, she brings a full-lifecycle perspective to every brand she works with. At AIM, she leads the strategy and AI workflow — bridging creative vision and commercial execution for fashion and beauty brands.
- Free People
- H&M
- JC Penney
- Lojas Renner
- Lojas Leader
- Green Turtle
- Brand Têxtil
- Hyp3D
Howard Bernstein
Board Director & CEO
Board Director and CEO with three decades partnering the most ingenious forward-thinking artists in the industry. Founder of ATRBUTE and Great Bowery — the group behind Trunk Archive, Art + Commerce, Bernstein & Andriulli, CLM, and GalleryStock — Howard has built and scaled the agencies that shape how photographers, directors, and image-makers reach the world's most iconic brands. At AIM he brings that operator's discipline and a global artist network to the boardroom — steering the studio's expansion at the intersection of representation, production, and AI-native craft.
- ATRBUTE
- Great Bowery
- Bernstein & Andriulli
- Trunk Archive
- Art + Commerce
- CLM
- GalleryStock
Eddy van der Paardt
Board Director & CFO
Board Director and CFO with a career in institutional finance, private investment, and strategic advisory across energy, technology, and media. Currently Chairman of Five Star Clean Fuels and a longtime Strategic Advisor to 361Firm, Eddy has led capital structuring and investor relations for growth-stage companies through some of the market's most demanding cycles. A Dutch-born, New York-based operator, he brings AIM the financial architecture, governance, and long-horizon capital discipline required to scale a global AI-native creative company.
- Five Star Clean Fuels
- 361Firm
- Institutional Finance
- Private Investment
- Strategic Advisory
- Energy
- Technology
- Media
Patrick Jones
Chief Creative Officer
Executive Creative Director with 17+ years shaping campaigns for the world's most demanding entertainment and lifestyle brands. Currently ECD at ATRBUTE Labs, Patrick has led creative for Amazon Games, Amazon Prime Video, Cayman Jack, Champion, Eataly, Fossil, and Compadre's roster of studio and streaming clients — spanning social, Web3/metaverse, and experiential. At AIM he owns the creative bar across brand, entertainment, and AI-native pipelines: work that earns attention on the first frame and holds through the last.
- ATRBUTE Labs
- Amazon Prime Video
- Amazon Games
- Cayman Jack
- Champion
- Fossil
- Eataly
- Compadre
Partners
03
Diego Vegue Castell
Founding Partner, Ghost Influencer
Founding Partner of Ghost Influencer and the brainchild behind the service — AIM's synthetic talent and agentic IP practice. Diego conceived Ghost Influencer as the studio's bet on the future of IP in the AI age: ownable characters, voices, and brand personas that can be authored, directed, and deployed without the brittleness of traditional talent deals. He also builds AIM's growth engine, bringing two decades of brand craft, data rigor, and AI-assisted marketing across Bank of America, Toyota, T-Mobile, Audible, and Nestlé.
- Ghost Influencer
- Bank of America
- Toyota
- T-Mobile
- Audible
- Nestlé
- Agentic IP
Rodrigo Sotero
Founding Partner — VFX & AI Director
Brazilian VFX supervisor and animation director with over 30 years of work built for both cultural reach and commercial brief. Seven hundred-plus advertising projects with recognition at Cannes Lions, El Ojo, The One Show, and Clio, plus VFX and color across 50+ music videos with more than a billion combined views. Through Masters VFX Academy, he trains studios to integrate generative AI into real production pipelines — not as a demo, but as a shipping discipline. At AIM he leads the craft layer: director-level taste and technical firepower built to scale.
- Cannes Lions
- El Ojo
- The One Show
- Clio
- Masters VFX Academy
- VFX Supervision
- Generative AI Pipelines
Samuel Valdez
Founding Partner — Entertainment & Design
Founding Partner at AIM, leading the Entertainment & Design practice at the front line where AI meets theatrical key art. Samuel's career spans top entertainment agencies including Ayzenberg and BOND, with stops as Creative Director at E/LA Advertising leading global campaigns for Starbucks and Western Digital. Today he applies AI-native design to studio key art for Universal, Paramount, and other majors — building campaign systems that hold up at every scale, from billboard to thumbnail.
- Ayzenberg
- BOND
- E/LA Advertising
- Universal
- Paramount
- Starbucks
- Western Digital
Recognition
CollectiveAcross the roster, our work has been recognized by the festivals and bodies that take craft seriously. A partial list, earned over decades.
- Festival selections
- Metal & pencils
- Years, collective
- Cities, studios
Cannes Lions
Multiple shortlists & metal across film and craft
The One Show
Pencils for direction and post-production craft
Clio Awards
Recognition across film, design, and innovation
El Ojo de Iberoamérica
Regional honors for film and craft
Webby Awards
Honored for branded film and interactive work
AMC · AEC
Cinematography fellowships (Mexico & Spain)
Canon Cinema Ambassador
Selected as a global Canon creator
Cannes Lions Jury
Members have served on international juries
Where we trained
Agencies · Brands · Media · Institutions
A composite roster pedigree drawn from individual team bios. The marquee speed follows your scroll.
Network — Worldwide
In partnership with CreatorUp
12,000 creators. One standard.
Beyond the core roster, AIM directs a global production network through our partnership with CreatorUp — access to 12,000+ vetted directors, editors, motion designers, and post artists across 130+ countries. Local eyes, native languages, on-the-ground crews. We concept, direct, and finish; the network scales production wherever the brief lands.
Vetted creators
Countries
Median crew turnaround