Index — Studio
15 people · 8 cities
The people behind the work.
AIM is a distributed creative house of directors, producers, cinematographers, designers, strategists, and engineers. Most of us cut our teeth at the agencies and studios that shaped the modern industry — TBWA\Chiat\Day, Ogilvy, Saatchi & Saatchi, Havas, BBDO, Leo Burnett, W+K, KNOWN — and brought that craft into an AI-native pipeline. We answer to the work.
Leadership
03
Pakko De La Torre
Founder & Chief Innovation Officer
Founder of AIM and architect of its creative vision. Pakko built his craft inside the world's most demanding agencies — TBWA\Chiat\Day, Ogilvy, and Saatchi & Saatchi — before launching AIM. His work has shipped from Tokyo, Dubai, Sydney, Lisbon, and Los Angeles at the intersection of advertising, film, and applied technology. He directs the studio's flagship pieces, sets the bar for craft, and steers AIM's research into AI-assisted production — from previz to finishing. Every brief is filtered through his standard: cinematic ambition and work that holds up frame by frame.
Francisco De La Torre
Chairman of the Board
Chairman of AIM and a serial operator with five decades of executive leadership across Mexico, Brazil, and the United States. Francisco has held senior posts at Procter & Gamble, PepsiCo, and Frito-Lay, served as President of Pepsi Cola Mexicana, Elma Chips, and Mission Foods, and built CBS TeleNoticias into a network across 22 countries. At AIM he sets long-horizon strategy and partners with Google, Cisco-Meraki, and HTC on educational technology programs using AI for measurable social impact.
Paloma Dinamarco
Founder — AIM Fashion
Founder of AIM's fashion practice with 24 years building brands and retailers across São Paulo, India, Shanghai, Europe, and the United States. Paloma has led commercial transformation for the industry's most demanding houses, translating cultural shifts into strategy and product. At AIM she runs the commercial engine for fashion — pairing editorial taste with AI-native pipelines that compress timelines and scale campaigns across markets.
Studio
12
Diego Vegue Castell
Founding Partner, Ghost Influencer
Founding Partner of Ghost Influencer and the brainchild behind the service — AIM's synthetic talent and agentic IP practice. Diego conceived Ghost Influencer as the studio's bet on the future of IP in the AI age: ownable characters, voices, and brand personas that can be authored, directed, and deployed without the brittleness of traditional talent deals. He also builds AIM's growth engine, bringing two decades of brand craft, data rigor, and AI-assisted marketing across Bank of America, Toyota, T-Mobile, Audible, and Nestlé.
Rodrigo Sotero
Founding Partner — VFX & AI Director
Brazilian VFX supervisor and animation director with over 30 years of work built for both cultural reach and commercial brief. Seven hundred-plus advertising projects with recognition at Cannes Lions, El Ojo, The One Show, and Clio, plus VFX and color across 50+ music videos with more than a billion combined views. Since 2023, through Masters VFX Academy, he trains studios to integrate generative AI into real production pipelines — not as a demo, but as a shipping discipline. At AIM he leads the craft layer: director-level taste and technical firepower built to scale.
Shaheen Bhatt
Co-Founder & Chief Client Officer
Co-Founder and Chief Client Officer with more than a decade of advertising leadership across Dubai, London, New York, and Mumbai. Shaheen has built sustained work across category leaders — global partnerships at Zomato including Uber, Emirates' A380 social campaign, real estate marketing at Ellington Properties, and brand stewardship at TBWA\RAAD for Mashreq Bank and Hilton. At Havas Middle East she led campaigns for Mars, Careem, MG Motor, and GM. At AIM she owns the client relationship — bridging strategy, creative, and production into long-term partnership.
Hutch Azcarraga
Partner & Executive Director — Dubai
Partner at AIM and Dubai-based Executive Director with 30+ years across media, communications, and live content operations. From broadcast and streaming to Web3 and AI-driven platforms, Hutch has built networks and campaigns that scale across finance, esports, tourism, and entertainment. In Dubai he grew a Web3 streaming network into a content powerhouse and led XR, AR/VR, and virtual production work including a 4K live TV–cinematic multi-camera VP pipeline. At AIM he pairs craft-led production with AI applied where it earns a place, alongside his communications company, The Variant.
Thiago Guerini
Partner — Brazil
Partner for Brazil with 14+ years in international business development across competitive global markets. Thiago has led commercial teams of 30+, restructured the international business at Rosset Group to dominate Brazilian exports of synthetic fiber elastic knits, and transformed Travel Retail and Duty-Free for LatAm at The Hershey Company with aggressive revenue growth. At AIM he runs the Brazil practice — strategy, market mapping, and high-performance teams that translate creative strategy into structured commercial execution.
Silvana
Partner — Strategy
Global creative strategist who has spent her career reshaping how brands address their audiences. Silvana has led award-winning campaigns for Fortune 500 companies and emerging brands worldwide, pairing cultural intelligence with rigorous strategy. At AIM she leads the work where insight meets AI — building culturally precise narratives that carry across borders without local flattening.
Dr. Alfredo Revilak
Chief Financial Officer
CFO with 30+ years across IT management and financial systems in the government and financial sectors. Alfredo has contributed to the World Bank, U.S. General Services Administration, Citibank, Mexico's Securities and Exchange Commission (CNBV), and the Pan American Health Organization, where his knowledge-management deployments raised productivity across multilateral institutions. He holds a Doctorate in Engineering Management, a Master's in Computer Science, and is a certified PMP. At AIM he drives financial strategy and knowledge-management discipline that scales with the business.
Samuel Valdez
Entertainment & Design
Leads Entertainment & Design at AIM, working at the front line where AI meets theatrical key art. Samuel's career spans top entertainment agencies including Ayzenberg and BOND, with stops as Creative Director at E/LA Advertising leading global campaigns for Starbucks and Western Digital. Today he applies AI-native design to studio key art for Universal, Paramount, and other majors — building campaign systems that hold up at every scale, from billboard to thumbnail.
Lía Borrego
Producer — AIM Films
Producer at AIM Films, bridging film, series, and brand storytelling with a producer's precision and a performer's intuition. Lía built her foundation in traditional advertising production — budgets, schedules, crews — then moved into AI-enhanced workflows at AIM, using Keyframe, Sequence, and Director to previsualize faster and scale hybrid live-action and VFX without compromising performance or directorial intent. A trained actor with screen credits, she brings rare on-set instinct: protecting performance, anticipating eyelines, translating director notes into language talent feels. Bilingual and cross-market across Los Angeles, CDMX, and Dubai.
Fito Pardo, AMC
Director of Photography
Director of Photography with 28+ years across feature films, documentaries, commercials, and music videos. A celebrated member of the Mexican Society of Cinematographers (AMC) and Friend Member of Spain's Cinematographers Society (AEC), Fito's award-winning work includes the internationally acclaimed El Fuego Inolvidable. Among the first cinematographers to integrate generative tools into on-set practice, he brings advanced workflows into traditional filmmaking to produce images that hold at the technical level and earn their emotional weight. Canon Cinema Ambassador and trusted creator for Getty Images, with collaborations across National Geographic, BBDO, and Leo Burnett.
Sergio Passalaqua
Director of Post Production
Director of Post Production with 20+ years in editorial and finishing across six countries, leading multidisciplinary teams that turn complex briefs into clear, on-brand stories. Sergio has delivered end-to-end content for universities, television, and digital platforms — partnering with Universidad Autónoma de Chile, coordinating remote production for La Calle TV on NY1, and directing municipal campaigns for the City of San Diego. He builds pipelines from set to screen — edit, color, motion, sound, QC, localization, high-volume versioning. At AIM he runs an AI-accelerated post workflow that pairs human taste with modern tooling.
Diego Baeza
Associate Producer
Associate Producer in AIM's Mexico City office and the engine behind seamless project execution. Diego brings a sharp eye for detail and a deep affinity for technology-driven advertising, with expertise across production management, team coordination, and the fast-moving operations behind hybrid live-action and AI workflows. Whether orchestrating global collaborations or local initiatives, he runs operations where precision matters — scheduling, coordination, and pipeline hygiene — central to AIM's standard that work ships clean, on schedule, at the right spec.
Recognition
CollectiveAcross the roster, our work has been recognized by the festivals and bodies that take craft seriously. A partial list — earned across decades, not this quarter.
- Festival selections
- Metal & pencils
- Years, collective
- Cities, studios
Cannes Lions
Multiple shortlists & metal across film and craft
The One Show
Pencils for direction and post-production craft
Clio Awards
Recognition across film, design, and innovation
El Ojo de Iberoamérica
Regional honors for film and craft
Webby Awards
Honored for branded film and interactive work
AMC · AEC
Cinematography fellowships (Mexico & Spain)
Canon Cinema Ambassador
Selected as a global Canon creator
Cannes Lions Jury
Members have served on international juries
Where we trained
Agencies · Brands · Media · Institutions
A composite roster pedigree drawn from individual team bios. Scroll faster to see the room lean.