Capability · 06
Definition
Our commerce-grade spatial pipeline for fashion and luxury goods, shipped as a live product at hyp3d.shop. Hero SKUs, handbags, sneakers, apparel, eyewear, jewelry, become PhotoTrue 3D™ assets, 360° spin, AR try-on, dimensional zoom, with no scanning rig and no six-week CG cycle. One source asset, every channel.
For
- 01Luxury houses launching handbags, jewelry, watches, and leather goods with hero-grade PDPs.
- 02Apparel and footwear brands needing spinnable, zoomable product moments at SKU scale.
- 03Sports retail and performance brands showcasing gear, silhouettes, and colorways.
- 04Shopify-native fashion brands who need PDP-grade 3D without a CG vendor on retainer.
What we ship
06 sub-practices
Each line below is a standing offer. Scoped, priced, and led by a named practice lead. Mix and match across a brief; nothing here is a one-off.
Shopify Activators
Drop-in spinnable / AR product moments for Shopify storefronts. Theme-aware, mobile-first, no developer required after the initial install.
PhotoTrue 3D™ Capture
Studio-grade photogrammetry that produces commerce-ready 3D assets directly from product photography, no scanning hardware on site.
Luxury & Apparel Hero Assets
Handbags, footwear, eyewear, jewelry, and ready-to-wear captured as PhotoTrue 3D™ masters, lit by a colorist for hero stills, motion, and PDP viewers from a single source.
Sports & Performance Retail
Sneakers, kits, and gear rendered spinnable and zoomable with true material fidelity, ready for launch drops, colorway pages, and campaign extensions.
Hybrid CG + Generative
CG for hero geometry where determinism matters; generative for context, environments, and campaign worlds. Both pipelines on one timeline.
Realtime Configurators & Web 3D
Browser-deliverable 3D product configurators, monogramming, colorway swaps, size and material toggles, with the same lighting and material library as the hero film.
Outcomes
- Spinnable, embeddable product moments live on a PDP in days, not months.
- One asset, every channel, stills, motion, AR try-on, realtime.
- Photoreal fabric, leather, metal, and stitching at a fraction of the time and cost of conventional CG schedules.
- No re-modeling between drops, seasonal refreshes, or colorway extensions.
Process
- 01Asset audit: what exists, what we capture, what we generate.
- 02PhotoTrue 3D™ capture or hybrid CG build for hero geometry.
- 03Look-dev and lighting locked in a single pass.
- 04Embed on Shopify (or any storefront) and hand over a live admin.
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