Capability · 06
06 · Practice
HYP3D
PhotoTrue 3D™ product moments, spinnable, embeddable, Shopify-native.
Definition
Our commerce-grade spatial pipeline, shipped as a live product at hyp3d.shop. Hero SKUs become PhotoTrue 3D™ assets, 360° spin, AR try-on, dimensional zoom, with no scanning rig and no six-week CG cycle. One source asset, every channel.
For
- 01Shopify brands needing PDP-grade 3D product viewers without a CG vendor on retainer.
- 02Automotive and product brands needing photoreal CG across vehicles, SKUs, and global markets.
- 03Architectural and real-estate developers selling unbuilt environments.
- 04Retail and e-commerce teams shipping hero imagery at SKU scale.
What we ship
06 sub-practices
Each line below is a standing offer. Scoped, priced, and led by a named practice lead. Mix and match across a brief; nothing here is a one-off.
Shopify Activators
Drop-in spinnable / AR product moments for Shopify storefronts. Theme-aware, mobile-first, no developer required after the initial install.
PhotoTrue 3D™ Capture
Studio-grade photogrammetry that produces commerce-ready 3D assets directly from product photography, no scanning hardware on site.
Automotive & Product CGI
Hero vehicles, SKUs, and product reveals, photoreal stills and motion built from CAD or photogrammetry, lit by a colorist, not a renderfarm operator.
Hybrid CG + Generative
CG for hero geometry where determinism matters; generative for context, environments, and crowds. Both pipelines on one timeline.
Architectural & Spatial Narrative
Walk-throughs, sales films, and immersive scene-build for unbuilt environments, built once, exported across film, AR, and realtime web.
Realtime Configurators & Web 3D
Browser-deliverable 3D product configurators with the same lighting and material library as the hero film. Shared source of truth across marketing and commerce.
Outcomes
- Spinnable, embeddable product moments live on a PDP in days, not months.
- One asset, every channel, stills, motion, AR, realtime.
- Photoreal at 60% of conventional CG schedule.
- No re-modeling between launch, refresh, and seasonal updates.
Process
- 01Asset audit: what exists, what we capture, what we generate.
- 02PhotoTrue 3D™ capture or hybrid CG build for hero geometry.
- 03Look-dev and lighting locked in a single pass.
- 04Embed on Shopify (or any storefront) and hand over a live admin.
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