Capability · 11
11 · Practice
Experiential & AR
AR filters, web AR, and on-device experiences for activations.
Definition
Snapchat and Instagram filters, in-cinema AR, retail and event activations, large-format OOH content, and the on-device experiences that wrap them. We design the moment the audience opts into and the system that ships it across markets, measured by activations and dwell, not impressions.
For
- 01Brands launching IP, product, or platform activations.
- 02Studios and networks marketing theatrical and streaming releases.
- 03Retailers and venues running flagship and seasonal activations.
What we ship
06 sub-practices
Each line below is a standing offer. Scoped, priced, and led by a named practice lead. Mix and match across a brief; nothing here is a one-off.
Snapchat & Instagram AR
Native AR lenses and filters, face, world, body, and surface tracking, with measurement and platform-relations support.
Web AR & 8th Wall
Browser-deliverable AR for campaigns that need scale without an app install.
In-Cinema & Event AR
Pre-show, lobby, and in-house AR experiences for theatrical releases and brand events.
Retail & Venue Activations
Flagship and pop-up installations, physical build, interactive content, and the analytics layer underneath.
Large-Format OOH Content
Content for anamorphic, billboard, and large-format LED, built for the format, not stretched into it.
On-Device & Spatial
Vision Pro, Quest, and emerging spatial-platform builds for brand demos and trade activations.
Outcomes
- Activations measured by behavior, not impressions.
- Cross-market rollout with one creative system.
- On-device experiences with analytics and a maintenance plan.
Process
- 01Concept tied to a measurable behaviour, not a vanity metric.
- 02Build across native AR platforms, web AR, and on-device experiences.
- 03Pilot, instrument, and tune before global rollout.
- 04Hand-off with analytics and a maintenance plan.
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