Capability · 11
11 · Practice
Experiential & AR
AR and spatial activations, measured by behavior.
Definition
Snap Lens Studio and TikTok Effect House lenses, self-hosted WebAR on the open-source 8th Wall engine (with Zappar and Blippar for turnkey delivery), visionOS and Android XR spatial apps, anamorphic LED and holographic displays for OOH, and the on-device experiences that wrap them. Meta Spark closed in January 2025 and Adobe Aero shut down in November 2025 — we design for the platforms brands actually ship on today, measured by activations, dwell, and scan-through, not impressions.
For
- 01Brands launching IP, product, or platform activations.
- 02Studios and networks marketing theatrical and streaming releases.
- 03Retailers and venues running flagship and seasonal activations.
What we ship
08 sub-practices
Each line below is a standing offer. Scoped, priced, and led by a named practice lead. Mix and match across a brief; nothing here is a one-off.
Snap Lens Studio & Spectacles
Native Snapchat lenses with face, world, body, and surface tracking, plus builds for Snap Spectacles (5th gen) — the leading lightweight AR glasses for brand activations.
TikTok Effect House
Branded Effects authored as a verified Effect House studio, tuned for the discovery loop and the Effect Creator Marketplace.
WebAR — 8th Wall OSS, Zappar, Blippar
Browser-deliverable AR with no install. Self-hosted on the open-source 8th Wall engine when we own the infrastructure, or Zappar/Blippar/Onirix when the client needs a hosted SaaS with SLAs.
Spatial Apps — visionOS & Android XR
Apple Vision Pro and Samsung Galaxy XR builds for spatial commerce, immersive showrooms, and 3D product demos, authored in Unity, Unreal, or native visionOS.
Meta Horizon OS & Quest
Quest and Horizon Worlds experiences for brand IP, virtual venues, and trade activations, now that Meta has consolidated third-party AR onto the Horizon platform.
Anamorphic LED & Naked-Eye 3D OOH
Content built for anamorphic billboards, large-format LED, and naked-eye 3D activations in Times Square, Shibuya, and DOOH networks worldwide — designed for the format and the phone camera framing it.
Holographic & Projection
Looking Glass HLD displays for luxury retail, Hypervsn holographic kiosks for concierge and events, and projection mapping for facades and interiors.
In-Cinema, Retail & Venue Activations
Pre-show and lobby AR, flagship and pop-up installations, physical build, interactive content, and the analytics layer underneath.
Outcomes
- Activations measured by behavior, not impressions.
- Cross-market rollout with one creative system.
- On-device experiences with analytics and a maintenance plan.
Process
- 01Concept tied to a measurable behaviour, not a vanity metric.
- 02Platform selection based on where the audience already is.
- 03Build across Snap, TikTok, WebAR, and spatial OS with a single creative system.
- 04Pilot, instrument, and tune before global rollout.
- 05Hand-off with analytics and a maintenance plan.
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