Capability · 11
11 · Practice
Experiential & AR
AR and spatial activations, measured by behavior.
Definition
Snap Lens Studio and TikTok Effect House lenses, self-hosted WebAR on the open-source 8th Wall engine (with Zappar and Blippar for turnkey delivery), visionOS and Android XR spatial apps, anamorphic LED and holographic displays for OOH, and the on-device experiences that wrap them. Meta Spark closed in January 2025 and Adobe Aero shut down in November 2025, we design for the platforms brands actually ship on today, measured by activations, dwell, and scan-through, not impressions.
For
- 01Brands launching IP, product, or platform activations.
- 02Studios and networks marketing theatrical and streaming releases.
- 03Retailers and venues running flagship and seasonal activations.
What we ship
08 sub-practices
Each line below is a standing offer. Scoped, priced, and led by a named practice lead. Mix and match across a brief; nothing here is a one-off.
Snap Lens Studio & Spectacles
Native Snapchat lenses with face, world, body, and surface tracking, plus builds for Snap Spectacles (5th gen), the leading lightweight AR glasses for brand activations.
TikTok Effect House
Branded Effects authored as a verified Effect House studio, tuned for the discovery loop and the Effect Creator Marketplace.
WebAR: 8th Wall OSS, Zappar, Blippar
Browser-deliverable AR with no install. Self-hosted on the open-source 8th Wall engine when we own the infrastructure, or Zappar/Blippar/Onirix when the client needs a hosted SaaS with SLAs.
Spatial Apps, visionOS & Android XR
Apple Vision Pro and Samsung Galaxy XR builds for spatial commerce, immersive showrooms, and 3D product demos, authored in Unity, Unreal, or native visionOS.
Meta Horizon OS & Quest
Quest and Horizon Worlds experiences for brand IP, virtual venues, and trade activations, now that Meta has consolidated third-party AR onto the Horizon platform.
Anamorphic LED & Naked-Eye 3D OOH
Content built for anamorphic billboards, large-format LED, and naked-eye 3D activations in Times Square, Shibuya, and DOOH networks worldwide, designed for the format and the phone camera framing it.
Holographic & Projection
Looking Glass HLD displays for luxury retail, Hypervsn holographic kiosks for concierge and events, and projection mapping for facades and interiors.
In-Cinema, Retail & Venue Activations
Pre-show and lobby AR, flagship and pop-up installations, physical build, interactive content, and the analytics layer underneath.
Outcomes
- Activations measured by behavior, not impressions.
- Cross-market rollout with one creative system.
- On-device experiences with analytics and a maintenance plan.
Process
- 01Concept tied to a measurable behaviour, not a vanity metric.
- 02Platform selection based on where the audience already is.
- 03Build across Snap, TikTok, WebAR, and spatial OS with a single creative system.
- 04Pilot, instrument, and tune before global rollout.
- 05Hand-off with analytics and a maintenance plan.
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