Research.

The lab is the studio. Long-form notes, pipeline studies, and the questions our work is asking — every entry with full citations.

Studio entries are hand-written. Lab entries are published twice a week by the studio's research pipeline, then reviewed before archiving.

Virtual Production · 2026-06

Studio

The camera as interface.

When the lens becomes a computational object, the language of direction changes.

8 min read · 2 citations

Audio · 2026-06

Studio

Voice, music, and sonic identity are about to be generated at scale. Brands should be ready.

7 min read · 3 citations

GEO · 2026-06

Studio

Search is collapsing into answers. Here is how brands earn the citation instead of the click.

11 min read · 5 citations

Agentic Commerce · 2026-06

Studio

When the buyer is an agent, the storefront is an API and the creative is a feed.

10 min read · 6 citations

Ghost Influencer · 2026-06

Studio

Ghost influencers, digital doubles, and the new IP contracts holding them together.

10 min read · 6 citations

Pipeline · 2026-06

Studio

Why "the same frame twice" became the unlock for AI-native production.

9 min read · 4 citations

Method · 2026-05

Studio

Research is not a department at AIM. It is the operating system.

7 min read · 4 citations

Practice · 2026-04

Studio

The AIM Films model: small crews, long arcs, custom tooling per project.

8 min read · 4 citations

Field Notes · 2026-04

Studio

What editorial got right about AI before campaign did.

6 min read · 4 citations