
Client
Nescafé
Medium
Brand Spot · Frothy Latte
Practice
Brand Film · Product Storytelling
Agency
Casanova
Creative Director
Carlos Tornell
The brief
The first sip leaves its own punchline: a foam moustache. Stache makes Nescafé Frothy Latte's texture part of the performance, moving from a playful expression to an inside-the-glass preparation shot, a creamy spoon close-up, and a final invitation across the kitchen counter.
Stache opens with the payoff rather than the instructions. A woman lifts the glass, takes a sip, and looks up with a trace of foam across her upper lip. The joke is small, immediate, and inseparable from the product: froth is both the thing being sold and the thing making her smile.
The preparation then changes the camera's point of view. An inside-the-mug angle puts powder and the incoming water in the foreground, with her face beyond the glass. The cut returns to the outside of the mug for the pour, then to the spoon lifting the creamy surface. Wide human moments and extreme product detail keep trading places.
A second sip resolves into a countertop composition with the carton and two mugs. Made with Casanova and Creative Director Carlos Tornell. These are frames from the supplied final film, not recreated campaign images; the page keeps the actual product artwork and the performance intact.
Film
01
Tap the film to play with sound
More from Frothy Latte

Nescafé Frothy Latte — Repeat
Brand Spot · Frothy Latte
Pour. Stir. Again. A hot-and-iced pleasure loop, told through close-up foam, glass, and movement.

Nescafé Frothy Latte — Timer
Brand Spot · Frothy Latte
A countdown, a couple, and a cup worth stealing a moment for. Product preparation becomes playful chemistry.
Stills
03


