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Nescafé · Brand Spot · Frothy Latte

Nescafé Frothy Latte — Stache.

Client

Nescafé

Medium

Brand Spot · Frothy Latte

Practice

Brand Film · Product Storytelling

Agency

Casanova

Creative Director

Carlos Tornell

The brief

The first sip leaves its own punchline: a foam moustache. Stache makes Nescafé Frothy Latte's texture part of the performance, moving from a playful expression to an inside-the-glass preparation shot, a creamy spoon close-up, and a final invitation across the kitchen counter.

Stache opens with the payoff rather than the instructions. A woman lifts the glass, takes a sip, and looks up with a trace of foam across her upper lip. The joke is small, immediate, and inseparable from the product: froth is both the thing being sold and the thing making her smile.

The preparation then changes the camera's point of view. An inside-the-mug angle puts powder and the incoming water in the foreground, with her face beyond the glass. The cut returns to the outside of the mug for the pour, then to the spoon lifting the creamy surface. Wide human moments and extreme product detail keep trading places.

A second sip resolves into a countertop composition with the carton and two mugs. Made with Casanova and Creative Director Carlos Tornell. These are frames from the supplied final film, not recreated campaign images; the page keeps the actual product artwork and the performance intact.