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Nescafé · Brand Spot · Frothy Latte

Nescafé Frothy Latte — Repeat.

Client

Nescafé

Medium

Brand Spot · Frothy Latte

Practice

Brand Film · Product Storytelling

Agency

Casanova

Creative Director

Carlos Tornell

The brief

A fifteen-second Nescafé Frothy Latte film that turns preparation into a pleasure loop. Powder, water, a spoon, and a glass mug become the entire cast. Hot and iced servings alternate through tactile close-ups, with the froth rising into the frame again and again.

Repeat is the product-led member of the trio. The opening establishes the Salted Caramel pack and the clear Nescafé mug in a sunlit kitchen, then moves close enough to read every bubble. Water enters, powder dissolves, and the spoon draws a soft spiral across the surface. The preparation is not background business: it is the film's visual rhythm.

The edit returns to the same gestures with a change in temperature. Ice, condensation, and the cold pour interrupt the warm preparation, while the mug and kitchen keep the sequence coherent. The repetition makes hot and iced feel like two versions of the same small pleasure rather than two unrelated demonstrations.

The final product composition brings mug and carton back together before the Nescafé brand close. The work was made with Casanova and Creative Director Carlos Tornell. The film and stills shown here come from the supplied final master, with the original packaging, framing, and soundtrack preserved in the web presentation.