Human Park.

Brand and creative direction for Human Park, an Australia-based Web3 startup backed by Andreessen Horowitz. The engagement spanned roughly a year and rejected the prevailing template for the category: no synthetic scripts, no abstract diversity language, and a brand voice that committed to a point of view.

The work paired AIM with Colin Corcoran, finalizing a collaboration first proposed in 2014 during a Batman: Arkham Knight pitch at Ayzenberg. The result is a brand system built around tone, character, and restraint rather than category clichés.