Ski-letor.

A brand spot for Google Gemini built around a single, deceptively simple prompt: "make my perfect halloween." The film treats Gemini as a creative director, translating one line of intent into a fully staged neighborhood Halloween — costumes, decor, guests, atmosphere — and observing the moment the model's interpretation collides with everyday life.

Produced by AIM in partnership with W+K New York as part of the studio's applied-AI research into model-led storytelling. The piece is structured around the user prompt itself: typing replaces voiceover, the cursor sets the rhythm, and the cut from interface to lived scene becomes the entire idea.

Live-action staging was developed alongside generative pre-vis and reference systems, then assembled through AIM's standard editorial and finishing pipeline. The objective was to show how a prompt-first creative process can still produce a spot that reads as a real ad — warm, observational, on-brand for Gemini — rather than a tech demo.