L'Oréal · Maybelline New York
Teddy.
Three vertical concepts for Maybelline's Teddy launch, blocked shot-by-shot in AIM PREVIZ, finished as native TikTok films, and shipped in a single release window across the brand's owned channels.
Client
L'Oréal · Maybelline NY
Property
Teddy
Medium
Social film · TikTok
Pipeline
Powered by AIM PREVIZ
The brief
Three concepts, one launch window, native to TikTok, built fast enough to react to the platform and crafted enough to read as Maybelline.
For the Teddy launch, L'Oréal's Maybelline team needed a triptych of vertical films that could live as a coordinated drop on the brand's TikTok, same world, same product story, three distinct narrative angles. The launch window was too short for traditional production.
AIM took the brief end-to-end on a generative pipeline. Every shot was blocked, lit, and color-locked inside AIM PREVIZ before a single frame went to render, the studio's proprietary previsualization platform that lets directors, clients, and brand teams sign off on motion instead of moodboards. From PREVIZ-approved sequences the team finished in our generative stack, conformed for TikTok, and delivered.
The three concepts shipped together, native 9:16, and went live on Maybelline's channel as a coordinated release.
The films: 03
Three concepts, side by side.
Solo · concept 01 with sound
Tip · "Play all" syncs the triptych muted. Tap any tile to solo it with sound.
Live on TikTok
@maybelline, native cuts.
Powered by
AIM PREVIZ.
Shot blocking, look-dev, camera profiles, and continuity-locked sequences, resolved in the browser before a frame is shot. Every Maybelline concept passed through it.
- 01 · Block
- Shot order, lens, lighting, and continuity locked in PREVIZ.
- 02 · Approve
- Brand and creative sign off on motion, not moodboards.
- 03 · Render
- PREVIZ-approved sequences finished on the generative stack.
- 04 · Conform
- Native 9:16 masters delivered direct to the TikTok window.