L'Oréal · Maybelline New York — 2026
Teddy.
Three vertical concepts for Maybelline's Teddy launch — blocked shot-by-shot in AIM PREVIZ, finished as native TikTok films, and shipped in a single release window across the brand's owned channels.
Client
L'Oréal · Maybelline NY
Property
Teddy
Medium
Social film · TikTok
Pipeline
Powered by AIM PREVIZ
The brief
Three concepts, one launch window, native to TikTok — built fast enough to react to the platform and crafted enough to read as Maybelline.
For the Teddy launch, L'Oréal's Maybelline team needed a triptych of vertical films that could live as a coordinated drop on the brand's TikTok — same world, same product story, three distinct narrative angles. Traditional production timing was off the table; the platform window was not.
AIM took the brief end-to-end on a generative pipeline. Every shot was blocked, lit, and color-locked inside AIM PREVIZ before a single frame went to render — the studio's proprietary previsualization platform that lets directors, clients, and brand teams sign off on motion instead of moodboards. From PREVIZ-approved sequences the team finished in our generative stack, conformed for TikTok, and delivered.
The three concepts shipped together, native 9:16, and went live on Maybelline's channel as a coordinated release.
The films — 03
Three concepts, side by side.
Solo · concept 01 with sound
Tip · "Play all" syncs the triptych muted. Tap any tile to solo it with sound.
Live on TikTok
@maybelline — native cuts.
Powered by
AIM PREVIZ.
Shot blocking, look-dev, camera profiles, and continuity-locked sequences — resolved in the browser before a frame is shot. Every Maybelline concept passed through it.
- 01 · Block
- Shot order, lens, lighting, and continuity locked in PREVIZ.
- 02 · Approve
- Brand and creative sign off on motion, not moodboards.
- 03 · Render
- PREVIZ-approved sequences finished on the generative stack.
- 04 · Conform
- Native 9:16 masters delivered direct to the TikTok window.