Old Navy — Herald Square Windows.

A live storefront takeover at Old Navy's Herald Square flagship in New York — five windows turned into Unreal Engine canvases that played alongside real models walking the displays. Day cycles, night cycles, and a transparency layer that let the digital characters share the glass with the people on the other side of it.

AIM built the entire real-time pipeline: Unreal Engine scenes authored shot-for-shot in AIM PREVIZ, exported to a windowed playback rig wired into the storefront's display stack, and time-of-day-aware so the system swapped to the daytime film at sunrise and the nighttime film at dusk without operator intervention.

Three of the windows ran a transparency layer — the on-screen character composited against a keyed background so the live model behind the glass read as part of the same scene. The illusion only works if the on-screen blocking respects the real-world sightlines; every angle, parallax cue, and eyeline was locked in previz against a measured model of the Herald Square façade.

The activation is the cleanest example we have of previz extending past production into live, time-of-day, mixed-reality retail — the same file that approved the cut also drove the windows.