Old Navy: Herald Square Windows.

A live storefront takeover at Old Navy's Herald Square flagship in New York, five windows turned into Unreal Engine canvases that played alongside real models walking the displays. Day cycles, night cycles, and a transparency layer that let the digital characters share the glass with the people on the other side of it.

AIM built the entire real-time pipeline: Unreal Engine scenes authored shot-for-shot in AIM PREVIZ, exported to a windowed playback rig wired into the storefront's display stack, and time-of-day-aware so the system swapped to the daytime film at sunrise and the nighttime film at dusk without operator intervention.

Three of the windows ran a transparency layer, the on-screen character composited against a keyed background so the live model behind the glass read as part of the same scene. The illusion only works if the on-screen blocking respects the real-world sightlines; every angle, parallax cue, and eyeline was locked in previz against a measured model of the Herald Square façade.

The activation is the cleanest example we have of previz extending past production into live, time-of-day, mixed-reality retail, the same file that approved the cut also drove the windows.