Kiehl's: Apothecary in the Open.

A worldwide system of experiential previz for Kiehl's, pop-up architecture, hero-product pavilions, and high-street window dressings, all blocked and pre-rendered in AIM PREVIZ before a single panel was milled. Six environments, one apothecary language, deployed by Kiehl's brand and retail teams from New York and SoHo to Asia-Pacific flagship districts.

Kiehl's came to us directly. The brief was to make their hero formulas legible at street scale: Powerful Lift Concentrated Cream, Ultra Facial Glow Serum, Clearly Corrective Dark Spot Solution, without ever letting the work look like signage. The answer was to treat each pop-up as architecture: scale the jar to the size of a pavilion, treat the serum bottle as a column, let the storefront window do the formulation chart.

Every activation in this set was resolved end-to-end inside AIM PREVIZ before anyone touched build. Site context, sun position, foot-traffic sightlines, copy hierarchy, and product hero placement were all approved as motion, so what shipped to fabrication, retail, and the global marketing org was already the final film of the experience, not a rendering of a possibility.

The work spans two formats running in parallel: free-standing public pavilions (Central Park, SoHo cobblestones, plaza activations across APAC) and a flagship apothecary-window system applied across Kiehl's owned-retail footprint. Same vocabulary, green marble surround, gold serif lockup, oversized hero product, single tactile claim, tuned per market, per formula, per season.

The engagement is the cleanest case study we have for previz-as-deliverable on the brand-direct side: no agency layer, no production company in the middle, just Kiehl's brand stewards and AIM working the file until the activation was inevitable.