Netflix — Key Art System

AIM led the approval of E/LA Advertising as a Netflix creative vendor, an outcome that opened a sustained engagement producing key art and creative variations across the platform's release slate. The work covered hundreds of titles and the regional permutations that follow each launch.

Each title was developed as a system of art rather than a single composition, feeding the platform's algorithmic art-test framework with enough variation to identify the strongest-performing image per region. The engagement combined design craft with the iterative discipline required by a data-driven distribution platform.