Combate Americas — Fight Poster System.

A multi-season fight-poster system for Combate Americas — hero tentpoles, versus sheets, title-holder portraits, and regional event art built to carry the promotion across the US and Mexico without flattening the cultural specificity of each market.

Led by Sam Valdez. AIM built a system rather than a single poster: big-event tentpoles for brand-scale moments, fighter-versus-fighter sheets for matchups, championship ensemble art, and regional drops that change tone by city while staying inside the same brand grammar.

Some pieces read like premium sports campaigns, others like local fight-night broadsides, others like bilingual cultural signals. The common thread is discipline in composition, hierarchy, and typographic force.