MG Cyberster Tour.

A campaign film for MG Motor's Cyberster, commissioned by Havas Worldwide and Shaheen Bhatt to mark the brand's one-hundred-year anniversary. The film follows a 10,000-mile route through the Middle East, treating the vehicle as the protagonist in a long-form narrative rather than the subject of a product spot.

Live-action capture, CG, and generative AI sequences were composited into a single visual register. The pipeline allowed the production to scale the geography and the visual ambition of the film without scaling the shoot footprint proportionally.

The work positions MG's heritage as a sports-car manufacturer against the Cyberster's all-electric architecture, scissor doors, and design language — framing the model as a continuation of the brand rather than a departure from it.