Nike — AI Workflow.

For Sneaker Con Doha, AIM built a technical previz pipeline for Nike's booth environment, translating AI-led footwear explorations into exhibition-ready visual systems. The team structured model passes, look-dev checkpoints, and composition controls so every screen asset could be reviewed like production design rather than moodboard output.

The workflow combined Midjourney, Stable Diffusion, Flux, and Leonardo with shot planning, style locking, and finishing controls to keep continuity across hero frames, vertical display ratios, and in-booth storytelling moments.

Beyond image generation, the project functioned as experiential preproduction: AIM mapped how each visual family would live on tall LED pylons, corridor totems, vitrine screens, and lounge-scale displays inside the convention footprint.