Suicide Squad — Key Art.

Theatrical key art for Warner Bros.' Suicide Squad — the hero one-sheet, the full character poster system, and the wild-posting hoarding program that translated the campaign's graffiti language from print into the street.

Led by Sam Valdez, AIM's VP of Entertainment Design. The assignment was to build a poster system that could hold as a single piece of theatrical key art and then break apart into character-led executions without losing campaign cohesion.

The hoarding extension pushed that language into OOH. Instead of treating the street posting as adaptation, AIM treated it as part of the campaign's main image system — composed so the work read native to construction fencing and urban walls.