USA Network — The Sinner

A season-long interactive digital experience for the second season of USA Network's The Sinner, produced in partnership with Super Toy Box and Digital Kitchen. The program extended the show's narrative across text messages, video calls, livestreams, and a custom community-board website modeled on Nextdoor for the fictional town of Keller.

Participants were cast as the town's new neighbor and progressed through weekly events synchronized to the on-air release schedule. The experience added a parallel storyline that paid off in the broadcast cut rather than competing with it.