Skip to content
← Work

Nike · Previsualization · Experiential Installation

Nike — AI Workflow.

Client

Nike

Medium

Previsualization · Experiential Installation

Practice

A.I. Creative Design Experimental Motion

The brief

For Sneaker Con Doha, AIM built a technical previz pipeline for Nike's booth environment, translating AI-led footwear explorations into exhibition-ready visual systems. The team structured model passes, look-dev checkpoints, and composition controls so every screen asset could be reviewed like production design rather than moodboard output.

The entire workflow ran inside AIM PREVIZ — the studio's own generative pipeline handling shot planning, style locking, and finishing controls — to keep continuity across hero frames, vertical display ratios, and in-booth storytelling moments.

Beyond image generation, the project functioned as experiential preproduction: AIM mapped how each visual family would live on tall LED pylons, corridor totems, vitrine screens, and lounge-scale displays inside the convention footprint.