xfinity-plante

Xfinity — P'lante

Xfinity — P'lante

A brand campaign for Xfinity built around the colloquial Spanish call-to-action P'lante — roughly, 'let's go' — used as a unifying statement for the brand's Hispanic-market positioning. The line carries a posture rather than a tagline, and the work was constructed to extend that posture across surfaces.

Client

Xfinity

Medium

Brand Campaign · Xfinity

Practice

Design Social Media

Stills

19

Xfinity — P'lante — still 1

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Xfinity — P'lante — still 18

Xfinity — P'lante — still 19