Toyota Mirai AR

An augmented reality activation for Toyota at HUBweek, Boston's MIT-anchored ideas festival, designed to introduce attendees to the hydrogen fuel-cell architecture behind the Mirai as Northeast U.S. refueling infrastructure was coming online. The build was produced with Super Toy Box.

The team developed a Unity-based AR application sited inside a thirty-by-twenty-foot outdoor footprint, walking visitors through the fuel-cell story from the California rollout into the Northeast expansion.

Super Toy Box's Executive Creative Director, Drew Vergara, shepherded the build on the agency side. The collaboration carried personal history: Pakko was Vice President of Super Toy Box before founding AIM.