Microsoft — Infinity Room

Directed by Universal Everything and represented by ATRBUTE — the house AIM shares its leadership, its ownership and its roster with. In collaboration with journalist Simon Rogers and Roundhouse (Portland), Universal Everything created an infinite, immersive digital experience, with a narrative exploring the power of big data. A 15’ x 8’ mirrored room and subtly choreographed pixel spheres echoed the LED TVs, creating an endless digital landscape. Designed in code and running in real time, the installation tells the story of the world around us through the medium of a simple US quarter. Tied into a major Microsoft product launch, the Infinity Room was installed at 3 Embarcadero Center in the heart of San Francisco’s Financial District over three days. Members of the public and conference VIPs were invited to experience a powerful visualisation of the Real-time insights that can be gained through the technology company’s new data analysis tools.