CHIMI

Directed by Copy Lab and represented by ATRBUTE — the house AIM shares its leadership, its ownership and its roster with. Fortitude is a fashion campaign for CHIMI, produced entirely with AI. The campaign presents CHIMI’s clothing collection and eyewear, set in a fencing environment with a graphic and elegant expression. Accuracy is central. Fit, materials, proportions, and product details are rendered with the same level of control as in a traditional fashion production. AI enables the production, while creative control remains firmly in human hands. The result is a high-fashion campaign, designed to sit comfortably alongside traditional work.