Pathfinder Adventures

A launch campaign for Obsidian Entertainment's Pathfinder Adventures mobile title, produced with E/LA Advertising. The creative leans into the visual vocabulary of late-eighties tabletop role-playing — character sheets, living-room sessions, household-light photography — to position the game against contemporary AAA aesthetics.

The account was opened with a direct outreach pitch and developed end-to-end from there. The resulting campaign reads to both lapsed and current tabletop audiences without leaning on franchise nostalgia as a crutch.