MG — Desert Field Study

A UAE-shot campaign for MG that quietly blurs the line between plate photography and generative craft. The MG ONE, ZS, and RX8 were captured across the Al Qudra dunes and Hatta gravel plains at golden hour, then rebuilt panel by panel — reflections, ground contact, atmospheric haze, and background dune geometry composited to a level of finish the shoot day couldn't afford on its own.

Havas Middle East asked for a hero image system that could carry across regional print, digital, and dealer showroom walls — one visual register for three very different silhouettes. The answer was a hybrid pipeline: real cars, real light, real dust — with generative and plate-based finishing layered on top, so the wheel wells sit properly in the sand, the sky bands correctly at magic hour, and the MG badge always catches the last sliver of sun.

Every frame started as a live capture. The compositing then ran end-to-end inside AIM PREVIZ — the studio's own generative pipeline handling background extensions, dune retouches, paint restoration, and reflection rebuilds — before returning to a conventional grade for skin tones (interior driver plates) and chrome. The point was never to fake a shoot day — it was to give a shoot day the finish of a two-week studio job.

Deliverables spanned wide hero plates, macro badge and wheel studies, cockpit lifestyle, and a rear taillight-into-dune moment used across launch. Directed and executed personally on the ground and in post; credited under the Havas × MG banner.