Xfinity — Fabric of the Nation

Following the launch of Xfinity's first bilingual remote, AIM contributed to a follow-on campaign for Comcast that turned a virtual American flag into an interactive archive of user-submitted stories. Each thread in the flag opened into a personal narrative, treating cultural diversity as the structural fabric of the product rather than a marketing theme.

Working with Gallegos United, AIM led portions of the social strategy and contributed to design, UX, and prototyping across the experience.