because-futbol

Hyundai — Because Fútbol

Hyundai — Because Fútbol

For Univision Deportes' Sábado Fútbolero and Hyundai, AIM reimagined Lotería — the Mexican card game — as a football-themed social property. The campaign produced more than fifty original cards distributed across Giphy and the brand's social channels during the season.

The system was built with Innocean's creative leadership and pairs character design with motion-ready assets sized for in-feed performance. The breakout card, El Actor, leaned into the sport's theatrics and became the most shared unit of the run.

Client

Hyundai

Medium

Social Campaign · Hyundai

Practice

Content Design Social Media

Stills

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