Cisco — GSX

A rebrand and full digital environment for Cisco's Global Sales Experience — the company's largest internal event of the year, uniting tens of thousands of sales professionals across every region. AIM led the visual identity and UX for the microsite, workshop portals, and recognition programs that lived inside it.

The brief was to give GSX a language of its own — one that sat inside Cisco's corporate system but earned its own equity as an annual moment. The identity centers on the "X" as a graphic pivot, with overlapping translucent circles that read as intersection, collaboration, and network — the ideas the business itself sells.

Working alongside Juxt Interactive and Project Worldwide, we designed the full brand expression — logo variants, color, typography, iconography, and imagery treatment — and then applied it across a large multi-page portal. The site carried agenda, session content, live data visualization, sales-champion recognition (Hall of Fame, Chairman's Club, SRP Winners), and a global "Celebrate Our Success" map that let attendees congratulate top performers around the world.

The result was a brand system flexible enough to hold across formal keynote environments, workshop content, and a peer-to-peer social layer — while still reading unmistakably as Cisco. Rolled out globally for the program and referenced in the seasons that followed.