As part of Xfinity’s and Gallegos United’s award-winning ‘Fabric of the Nation’ campaign, Pakko spearheaded a powerful social media initiative designed to inspire and unite Hispanics across the United States. Featuring bold, motivational messaging, the campaign encouraged the community to embrace the spirit of ‘Pa’lante’—a rallying cry for resilience and progress. Resonating deeply with Latinos known for their relentless drive to succeed for their families, the campaign became a meaningful extension of the broader initiative. This impactful storytelling approach continues to shape the work at AIM, where cultural authenticity drives every creative decision.