Few sporting events rival the prestige of the World Cup, where 32 national teams compete every four years in a month-long tournament that captivates fans worldwide. In anticipation of this global spectacle, Pakko collaborated with Gallegos United to craft an innovative campaign for Xfinity, introducing ‘Chema,’ a mystical AR chameleon with a flair for predicting World Cup game outcomes.

Inspired by legendary World Cup animals like Paul the Octopus, Chema brought a playful twist to fan engagement. The interactive filter allowed users to catch AR flies with Chema’s tongue and share their predictions across social media, turning game day into an immersive, shareable experience.

The campaign’s addictive, lighthearted nature captured the imagination of fans, spreading excitement online. This fusion of creativity and technology echoes the innovative spirit that drives AIM’s work today. Yummy!