Blizzard has long been synonymous with best-in-class gaming, delivering legendary experiences with titles like Diablo and World of Warcraft. So, when Pakko and the team at Super Toy Box were approached to develop an experiential touch screen activation for World of Warcraft, it was a once-in-a-lifetime opportunity to contribute to such an iconic franchise.

The project invited gamers at PAX conferences across the nation to discover their unique identity within the WoW universe. Part experimental social network, part loyalty experience, the activation featured touch screen displays at Blizzard’s trade show booths. Additionally, the experience extended to a standalone microsite for logged-in WoW members and was compatible with virtual reality headsets. This project reflects the type of innovative and immersive work that inspires AIM’s current approach to experiential storytelling.