Growing up as a passionate PC gamer, Pakko built custom rigs to ensure his games ran flawlessly at 60 fps. So, when the chance came to work on a campaign for hard drives designed to enhance gaming performance, it was a perfect fit. Collaborating with E/LA Advertising, Pakko played a key role in developing a comprehensive 360 campaign that included experiential activations at CES, creating excitement among gaming enthusiasts.

Fun Fact: Western Digital’s headquarters were right next door to the office where Pakko was working. After months of envisioning a collaboration, he boldly introduced himself to Anthony Morquecho, their CMO—turning a chance encounter into a successful pitch. That moment of initiative paved the way for an unforgettable campaign.

The project’s seamless fusion of tech innovation and creative storytelling reflects the same spirit that drives AIM’s work with brands to this day. Gamers, UNITE!