This season-long interactive digital experience for USA Network’s The Sinner turned viewers into active participants in the story. For the second installment of the series, USA Network sought an innovative promotional campaign to hook new audiences while keeping existing fans engaged week after week. Collaborating with Super Toy Box, Pakko played a pivotal role in developing and producing a groundbreaking digital experience that unfolded alongside the series through text messages, video calls, livestreams, and an interactive neighborhood watch-style website.

Users joined via a custom-built website modeled after a Nextdoor-style community board for the fictional town of Keller, the setting for season two. Playing the role of ‘the new neighbor,’ fans were drawn into town intrigue through interactive posts and private messages. Each week, text alerts guided users to fresh events on The Sinner: Neighborhood Watch, offering unique insights into characters and plotlines that paralleled the series.

Pakko and his team partnered with the renowned ad agency Digital Kitchen to manage all digital production, delivering an immersive experience that redefined fan engagement. This project embodies the creativity and technological innovation that AIM champions today.