The Addams Family franchise is a cultural touchstone, making it an exciting challenge when United Artists approached Pakko and his team to create a unique Snapchat AR Filter. Inspired by the family’s ultimate road trip in their one-of-a-kind RV, the filter invited users to virtually join the Addams Family adventure. By scanning a Snapcode on the official movie standee in over 3,000 theaters across the USA, France, Finland, and more, moviegoers could immerse themselves in the fun. To date, the AR filter has engaged over 750,000 global users, exemplifying the innovative storytelling that continues to define AIM’s creative approach.

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