With the introduction of interactive audio features in Facebook’s Spark AR Studio, Pakko saw an opportunity to push creative boundaries. Collaborating with Fox Studios, he developed an innovative Instagram filter for Tubi, Fox’s streaming channel, that delivered personalized horror movie recommendations. The filter measured the volume of a user’s scream, revealing monsters behind their shoulders along with a tailored movie suggestion.
This technically complex project required late nights and inventive problem-solving, as Pakko worked to develop unique solutions within Spark AR. The project exemplifies the kind of forward-thinking creativity that now defines AIM’s approach to blending technology with storytelling.
