Tazo tea is celebrated for its simple yet sophisticated design, and when Pakko’s team helped E/LA Advertising secure the Starbucks SBS account, they were entrusted with creating a visual language that reflected Tazo’s diverse flavor profiles without feeling overwhelming. The challenge was to strike the perfect balance between elegance and approachability, embodying the adage, ‘less is more.’

The resulting designs featured bold, vibrant colors contrasted against clean white backgrounds, accented with earthy, natural graphics. This approach highlighted the complexity of each tea flavor while maintaining a lighthearted, inviting tone. The campaign’s understated yet impactful aesthetic exemplifies the design philosophy that continues to inspire AIM’s creative approach today.