Meals are at the heart of life’s most treasured moments. This campaign invited users to share their favorite recipes through social media and a custom microsite, celebrating these cherished experiences. Developed by Pakko and his team at E/LA Advertising, the project seamlessly engaged culinary enthusiasts while positioning Thermador kitchens as the leading choice for premium appliances. Today, this philosophy of creative engagement continues to shape AIM’s work in redefining storytelling.