Pakko played a pivotal role in securing E/LA Advertising’s approval as a creative vendor for Netflix—a milestone accomplishment given the streaming giant’s rigorous and highly selective vetting process. This approval unlocked opportunities to develop hundreds of designs and variations for Netflix’s vast slate of new releases, marking the start of a significant creative partnership.

While viewers see Netflix releasing hundreds of titles annually, few realize the meticulous process behind optimizing artwork for each title. Pakko and his team worked closely with Netflix, delivering diverse creative assets for their AI-driven system, which identifies and displays the best-performing key art in each region worldwide. This involved not only crafting visually compelling designs but also iterating through strategic revisions to uncover what resonated most with audiences. The project exemplifies the data-informed creativity that remains at the heart of AIM’s approach to global storytelling.