La Bru: A Movement, Not Just a Campaign

When Michel Rothschild and Marcos Cline-Marquez approached Pakko, they didn’t bring a brief—they brought a dream.

A beer truck.
Starting in the cobblestone streets of Morelia, Mexico.
Crossing the border into Los Angeles.
Chaos unfolds: helicopter chases, influencer “live” streams, and security cameras capturing every wild turn through LA’s iconic streets.

This wasn’t just a story. It was a cultural event.

The campaign had one clear purpose: to announce that La Bru Beer was now available at Northgate Supermarkets. It all culminated in a dramatic finale—a truck screeching into the Northgate Costa Mesa parking lot, met with cheers and a community celebration.

A traditional Hollywood approach would’ve cost millions and required months of planning. But at AIM, we fused human ingenuity with AI superpowers to deliver something faster, smarter, and undeniably epic:

• 2,159 photo assets crafted with AI precision.
• 984 raw cinematic scenes to build the narrative.
• 40 final cuts refined to perfection.

The result? A campaign where the line between real and AI blurred so seamlessly, no one could tell the difference.

From influencer collaborations to “leaked” footage that set social media on fire, this campaign wasn’t just an ad—it was an event that celebrated La Bru’s bold identity and its connection to the community.

At AIM, we don’t just create campaigns. We build movements that push the boundaries of storytelling and redefine what’s possible.