Got Milk? has long been celebrated for its creativity and distinctiveness, and when Pakko collaborated with Gallegos United on this campaign, he embraced the opportunity to innovate. The project invited kids to share fresh, positive perspectives on milk, culminating in a new TV show that highlighted their imaginative takes. The campaign struck the perfect balance of charm and authenticity, capturing the joy and creativity milk brings to everyday life. This playful and impactful approach continues to inspire AIM’s work in crafting memorable, culture-defining campaigns.