In 2020, Xfinity created the world’s first bilingual remote, earning unparalleled loyalty from Hispanic Americans. Building on this connection, the 2021 campaign celebrated the power of diverse voices with a symbolic ‘living flag.’ This virtual American flag, woven with user-submitted stories, showcased the rich tapestry of experiences that define the nation. Visitors to the site could explore each thread, hearing personal narratives that collectively demonstrated how America is strengthened by its many voices.

Collaborating with Gallegos United, Pakko played a pivotal role in shaping the campaign’s social media strategy while contributing to design, UX, and prototyping. This innovative project exemplifies AIM’s commitment to crafting experiences that celebrate culture and connection.