Everyone loves ‘Lotería,’ the iconic Mexican twist on bingo featuring legendary folklore characters. For an exclusive campaign celebrating the partnership between Univision Deportes’ Sábado Fútbolero and Hyundai, Pakko and the creative team reimagined this classic game with over 50 custom cards shared on Giphy. Adding a playful soccer spin, the campaign brought fans closer to the action through social media units, animations, and hilarious card concepts developed alongside Innocean’s talented Creative Director Cesar Sanchez.

A standout fan favorite? ‘The Actor’—a tongue-in-cheek nod to those theatrical moments in soccer when players overdramatize minimal contact, earning them Oscar-worthy performances. This inventive campaign is a testament to the kind of culturally rich and engaging storytelling that defines AIM’s creative ethos.